Jacobs Douwe Egberts (JDE) is a global leader in the coffee and tea industry, renowned for its rich history and diverse brand portfolio. Founded on the legacies of Douwe Egberts and Jacobs, the company has evolved over centuries to become a major player in the market. Here's a comprehensive overview of JDE: ## History and Background - **Douwe Egberts** was founded in 1753 in Joure, Netherlands, by Egbert Douwes and his wife Akke Thijsses. The company started as a small store selling colonial goods, including coffee and tea[5][7]. - **Jacobs** originated in 1895 in Bremen, Germany, with Johann Jacobs opening his first grocery store. Jacobs began its coffee roasting operations in the early 20th century[4]. - The merger of these entities with other brands led to the formation of Jacobs Douwe Egberts in 1982 in the Netherlands[4]. ## Key Achievements - **Global Expansion**: JDE operates in over 100 countries, offering a diverse portfolio of more than 50 brands such as L'OR, Peet's, Jacobs, and Douwe Egberts[8]. - **Innovation**: The company is known for its innovative products, such as the Senseo coffee machine, which has revolutionized at-home coffee brewing[3]. - **Market Presence**: JDE ranked second globally in coffee sales for many years, competing closely with Nestlé[4]. ## Current Status In 2020, Jacobs Douwe Egberts merged with Peet's Coffee to form JDE Peet's, further solidifying its position as a global leader in the coffee and tea market[6][8]. The company is headquartered in Amsterdam and went public on the Euronext Amsterdam stock exchange in May 2020[6]. ## Notable Aspects - **Brand Diversity**: JDE Peet